Length:  60 minutes. This training program covers all aspects of the Profit Zone program. Laurie begins by explaining what the program consists of, the definition of a company’s profit zone, the profit zone value proposition, specific outcomes from all aspects of the program (these are great marketing benefit statements also), how to delivery the program, a sample agenda, how to complete the PZ Map and the Profit Zone Igniter Worksheet, and a detailed explanation of all 9 of the Profit Zone Activities. Laurie also shares the 27 statements that make up the Profit Zone Assessment and talks about the conversations that will help determine the initiatives. She shares her ‘worksheet’ ideas on facilitation, how to access the online assessment to send out to the participants and copyright protection statements.